WHY TO PARTICIPATE?
Access Europe’s Gateway: Explote Europe’s logistical and innovation hub to unlock trade opportunities.
Site visits: Gain operational insights and exchange expertise through site visits to Dutch businesses.
Understand the Dutch Market & Business Culture: Navigate local communication styles and market insights to ensure seamless business interactions.
Expert-Led Preparation: Learn concise product presentation, sales pitches & negotiation techniques.
Strategic Business Networking: Build trust and long-term partnerships through direct engagement with 20+ Dutch SMEs and authorities.
Experience Ukraine: Showcase your products’ quality and innovation at a dedicated mini-fair.
Target industries
We are seeking 100 promising companies for Phase I, with a final selection of 20 to join our mission in Deventer.
Food & Ingredients
Our main focus is on deep processing, innovative ingredients, and functional foods
Construction Materials
Sustainable solutions for construction and infrastructure
Energy & Green Tech
Renewable energy solutions, efficiency, and grid innovation
IT & Digital Innovation
Hard and software solutions, system integration and cross-border digital services.
Seniority Level: Business Owners, TOP-managers with decision-making authority.
Language Proficiency: Spoken English (B1+ level) for effective negotiation and experience exchange.
Commitment to Learning: Active participation in Phase I (Online Preparation) is a prerequisite for selection for the Phase II mission.
Export Readiness: Priority will be given to companies with international certification, operational capacity for consistent supply, and an export-ready English-speaking team with a clear market strategy.
Roles & Requirements
Your path to the mission
Application
by March 1
Submit your company profile and export vision.
Phase I Preparation & Learning
March
Join the pool of 100 companies for online expert training.
Final Selection
April 1
20 companies are selected for the Deventer mission based on Phase I results.
Upcoming Program Overview
Explore the structured journey designed to prepare your business for international success through our comprehensive two-phase program.
Registration
Apply for the program to be selected for the Phase I
February 2026
Phase I: Digital Preparation
Engage in an intensive online training to equip your company with essential skills for the Dutch market, focusing on negotiation techniques and perfecting your pitch.
March – April 2026
The "Elevator Pitch"
Perfect your value proposition in English and prepare a video pitch for the online catalogue for potential Dutch partners. Up to 50 best pitch videos will be placed on the online catalogue.
Presentation skills
Enhance your digital presentation skills to craft an impressive slide deck for your company.
Selecting up to 20 businesses for the Phase II
Based on learning progress, export readiness and Dutch market prioritization.
March 2, 2026
Phase II: The Deventer Mission
For 20 Selected Finalists Three intensive days in the heart of the Netherlands:
Participate in an immersive, in-person experience in the Netherlands, designed to deepen your understanding of the local business ecosystem and expand your network.
April 22–24, 2026
Morning Sessions: Expert Insights
Navigating the Dutch Ecosystem. Legal frameworks, tax, and market entry barriers.
Innovation & Standards. Meeting EU quality requirements and sustainability trends.
Strategic Growth. Future of UA-NL economic cooperation and investment paths.
Interest-Based Negotiations
Master the art of professional business communication through practical learning together with Dutch partners, featuring roleplays and simulations based on the Harvard Negotiation Project methodology.
Delivered to selected 20 Ukrainian and 20 Dutch businesses.
Afternoon Sessions: Field & Networking
Site Visits: Exclusive access to Dutch businesses.
Strategic Networking: Facilitated meetings with 20+ Dutch SMEs and local authorities to exchange expertise and build connections.
“Experience Ukraine”: A dedicated mini-fair to showcase your products, quality, and innovation to Dutch partners.
SECURE YOUR SPOT TODAY
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Your journey to international growth is about to begin.
Registration Deadline: March 8, 2026
Participation cost
Organizers cover:
Training costs, venues, networking events, local business site visit logistics, marketing, and the Digital Web-Catalogue.
Participants cover:
Personal travel to the Netherlands and accommodation in Deventer (NL).
Ready to start?
Take the first step toward the Dutch market. Secure your spot in the Phase I digital preparation phase by completing our official registration.
REGISTRATON CLOSED
The registration to the BOOTCAMP in the Netherlands closed.
Should you have any questions, please write to bootnl(at)startglobal.education or to WhatsApp: +38050 337 33 05
Partners & Support
Start Global
Your guide to foreign markets
MKB Trade office
Your Gateway to Dutch SME Partnerships
Information partners
Mind UA
Ukrainian business analytical media
Meet Our Experts
Our team of seasoned professionals brings a wealth of knowledge and experience to the business mission. Each lecturer is a practitioner in their field, ensuring that learners benefit from insights and strategies that are both practical and innovative.
Dmytro Shvets
Founder, global expansion expert
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CEO at Start Global® – your guide to foreign markets
20+ years in international expansion and B2B sales consulting
10 years of experiential learning programs development in business schools and global partners programs
David Trayford
Communication trainer
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Owner at Wow Media
17+ years in coaching, training, hosting business events and mentorship of entrepreneurs around the world in various organizations like Singularity Univercity, EIT Digital/Food/Health, OTP Bank, Google, GE and others.
Geddy van Elburg
Marketing and global expansion expert
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Managing director of MKB Trade Office and an owner of IONMOON International (Digital) Marketing Agency.
And Geddy has an extensive experience in market analytics and helping businesses understand customers within the Netherlands and in international markets.
Additional Instructor
Position
TBD
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The content of the learning in Deventer will be adapted upon the final selection.
Frequently Asked Questions (FAQ)
Here are some common questions about the Bootcamp:
Q1: Who should represent the company?
A1: We require decision-makers (CEOs, Owners, or Export Directors) to participate. This ensures that any partnerships discussed can be acted upon immediately.
Q2: Is there a registration fee for Phase I?
A2: No. The training during the digital preparation phase is fully covered by the project organizers for the 100 selected companies.
Q3: Is there a participation fee for Phase II?
A3: There is no fee to join the mission for Ukranian companies SMEs. However, participants must commit to financing their own travel and accommodation in the Netherlands. A no show fee may apply.
Q4: How do you choose the final 20 Ukrainian businesses for the mission?
A4: Selection is based on engagement during Phase I training, the quality of your video pitch, and your company’s overall export readiness for the Dutch market.
Q5: My English is below B1 level, can I still apply?
A5: The program is highly interactive and relies on direct B2B negotiations. A B1+ level is mandatory to ensure you can learn, exchange experiences and negotiate without a translator.
Q6: What is "Experience Ukraine"?
A6: It is a curated mini-fair during the Deventer mission. You will have a dedicated space to physically showcase your products, allowing Dutch partners to sample and evaluate your quality firsthand.
Have a question about the mission?
We’d love to hear from you! Please ask your question in the form below or reach us at bootnl@startglobal.education