What You'll Learn
This course will enable you to:
- Figure out if your business is ready to sell products or services in other countries.
- Select the best markets to expand into, using smart tools and data.
- Analyse the selected focus markets with minimum recourses, including understanding cultural differences.
- Choose the best matching business model to start in selected market.
- Create a clear plan for how your business will grow internationally, step by step.
- Identify your ideal customer profile (ICP).
- Understand what your international customers really want and how they make buying decisions.
- Find new potential customers abroad and get their attention.
- Negotiate successful deals that work well for everyone involved.
About the Course
Going global is tough, demanding limited resources and a smart plan. You’re entering unknown markets with new cultures and sales approaches (often B2B).
This course isn’t just theory, it’s “learning by doing.” Through simulations, team practice and field tasks, you’ll build your own expansion plan, find clients, and and master negotiations in a safe and supportive environment. Expert guidance ensures you avoid pitfalls and succeed faster.
Entrepreneurs ready to expand their business globally.
Entrepreneurs, CEOs, and Senior Managers who oversee strategic growth and operations.
Those seeking a structured, analytical, and practical approach to entering new international markets.
Individuals looking to systematically evaluate their export readiness, identify high-potential markets, develop clear entry strategies, and build effective international sales channels.
Who This Course Is For
Your learning journey
Module 1: Why Go Global? The Systematic Approach
What you’ll learn: Why it’s important to have a clear plan when thinking about selling your products or services in other countries. We’ll set the stage for your global journey.
Module 2: Is Your Business Ready to Export?
What you’ll learn: How to check if your company is truly ready to sell abroad. We’ll look at your plans, money, sales team, marketing materials, how you make products, how you’ll ship them, and any legal stuff you need to know. You’ll figure out what steps you need to take first.
Outcome for your business: Evaluated resources and identified gaps to fill in before starting your global journey.
Module 3: Selecting the Best Focus Markets
What you’ll learn: How to choose which new markets offer the biggest chances for your business. We’ll show you how to find important facts and figures about different markets and use simple tools to decide where to focus your efforts.
Outcome for your business: Identified and prioritized focus markets based on detailed data analysis.
Module 4: Understanding Selected Focus Markets
What you’ll learn: How to dig deep and learn all about the countries you’ve chosen. How and where to find useful information (both free and paid).
You’ll also learn about important cultural differences to help you succeed.
Outcome for your business: Focus markets analyzed, game’s rules identified. Now you have all data for effective planning.
Module 5: Creating Your Global Expansion Plan
What you’ll learn: How to build a step-by-step plan for your international growth. We’ll help you figure out where your business is now, where you want it to be, and how to get there.
You’ll also learn about different business models to set up your business in other countries.
Outcome for your business: Step-by-step expansion plan based on market data created and ready for implementation.
Module 6: How to Sell Your Products Abroad
What you’ll learn: Practical ways to find and sell to customers in other countries. We’ll cover how to figure out who your ideal customer is and where and how to find them.
Outcome for your business: Your ideal customer profile identified, potential clients leads database created.
Module 7: Mastering International Negotiations
What you’ll learn: How to talk and make deals with people from other countries in a smart way. You’ll learn how to understand what everyone really wants, how to prepare for meetings, and how to communicate clearly.
We’ll also cover how to handle tough conversations and make sure you get good outcomes for your business.
Outcome for your business: Trained in a strategic negotiation methodology and equipped with practical templates to effectively understand client interests, identify alternatives, and develop options for more impactful international deals.
Why Our Course Format Works
Not just another "talking head" online webinar
Interactive Live Online-Sessions
Engage directly with expert instructors in real-time, fostering a dynamic and interactive learning environment that encourages questions and discussions.
Learn by doing through simulations and role plays.
Community interaction
Team collaborations in breakout rooms and group discussions allow you to exchange knowledge with other learners, building new connections with peers and increasing your international network for future collaboration.
Online Learning Management System
Recorded sessions and additional data in the online Learning Management System (LMS) allow you to catch up on missed materials and refresh knowledge at your convenience.
Real-World Application
Customized realistic simulation cases based on real-life problems and home tasks allow you to immediately apply the knowledge you have acquired to your own businesses.
Secure Your Spot Today!
For effective learning, course enrollment is limited to just 20 participants. Experience live, interactive sessions designed to equip you with the skills needed for global success. Limited seats available. Enroll now to take advantage of our special introductory price!
Meet Our Experts
Our team of seasoned professionals brings a wealth of knowledge and experience to our courses. Each lecturer is a practitioner in their field, ensuring that learners benefit from insights and strategies that are both practical and innovative.
Dmytro Shvets
Founder, global expansion expert
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CEO at Start Global® – your guide to foreign markets
20+ years in international expansion and B2B sales consulting
10 years of experiential learning programs development in business schools and global partners programs
David Trayford
Communication trainer
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Owner at Wow Media
17+ years in coaching, training, hosting business events and mentorship of entrepreneurs around the world in various organizations like Singularity University, EIT Digital/Food/Health, OTP Bank, Google, GE and others.
Olha Kobrina
B2B Global Sales expert
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Distribution Manager at Splunk (a Cisco Company)
Organizational Coach and Sales Mentor
16+ years of B2B sales experience in international IT corporations Cisco and AppDynamics
Olha Galyant
B2B Global Sales expert
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Global sales, lead generation
20 years of extensive experience across 8 countries (DE, PL, LT, LV, EE, UA, UAE and CH), specializing in tech and digital transformation (IT hardware and solutions. Global Sales of low code CRM/BPM products and in pharmaceutical sector).
Custom Instructor
Upon request
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Depending on the request and expected outcome we can attract the expert with appropriate experience and expertise
Choose Your Learning Path
Standard Package
Instructor-led Experience- Live online instructor led meetings in Zoom
- Simulations and role plays
- Breakout rooms collaborations with other participants
- Learning by doing
- Interactive group discussions
- Access to recorded sessions and additional materials in Learning Management System (LMS)
- Home tasks to implement in your business
- Group feedback from the instructor during online sessions and in LMS
- Technical support
- Certificate on completion
- Early bird till Nov, 1 : €3500
Premium Package
Enhanced Learning with Mentorship- All Standard Package features
- 3 hourly one-on-one mentorship sessions with the instructor
- Priority support
- Early bird till Nov, 1 : €4000
Have a question about the course?
Book your free interview now
We’d love to hear from you! Please ask your question in the form below or reach us at iea@startglobal.education
About Start Global Education
Since 2015, Start Global Education has delivered transformative learning in global expansion, B2B sales, and entrepreneurship to thousands across Europe. We pioneered online education before COVID, not just shifting offline content, but reinventing it. By studying global best practices and applying neuroscience, we became adepts of experiential learning, using dynamic simulations, role-plays, virtual whiteboards, and breakout rooms.
Our experienced instructors are guides, sharing practical knowledge in an understandable way. We foster peer-to-peer and social learning, leveraging participants’ collective wisdom. Our mission is to empower professionals with real-world skills and tools, enabling them to excel globally.
Our clients and partners vary from individuals looking for practical knowledge to international organisations from business and institutional world.
Empowering Thousands of Learners Worldwide with Our Partners and Corporate Clients
Our clients and partners represent both the corporate and the institutional world.
Corporate program B2B Sales
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Corporate program B2B Sales
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Frequently Asked Questions (FAQ)
Here are some common questions about the "International Expansion Roadmap" course:
Q1: What is the "International Expansion Accelerator" course about?
A1: This course provides a comprehensive, step-by-step guide for businesses looking to expand globally.
It teaches you how to strategically plan, prepare for, and execute your entry into new international markets, helping you avoid common pitfalls and achieve successful global growth.
Q2: What is the format of the course?
A2: The course is delivered through instructor-led live online sessions. It’s highly interactive, featuring experiential learning, practical case studies, simulations, and role-plays.
You’ll work in teams using Zoom breakout rooms and virtual whiteboards (e.g. Mural). There are also home tasks between modules and full support via an Online Learning Management System (LMS).
Q3: Is the course self-paced or live?
A3: The course consists of live, interactive sessions with expert instructors. While the core learning happens in real-time, recorded sessions and additional materials are available in Learning Management System (LMS), allowing you to review content at your convenience.
Q4: Who is the ideal participant for this course?
A4: Our program is ideal for entrepreneurs and senior managers who are either:
- Just starting to explore global expansion and need a systematic and practical approach to start their journey in a safe and guided environment.
- Already engaged in international operations but want to review and revise their current strategies and enhance their effectiveness.
Q5: What makes this course different from other online programs?
A5: This isn’t just another “talking head” online webinar. We emphasize “learning by doing”, combining theory with practical simulations, role-plays and home tasks to apply obtained knowledge to your own business, ensuring you gain hands-on experience in global business expansion.
Our approach is based on neuroscience to ensure deep learning, and our instructors act as experienced guides, not just information transferrers. We also foster strong peer-to-peer and social learning.
Collaboration with other participants from other countries allows you to expand your international network.
Q6: Will I get practical tools to use for my own business?
A6: Absolutely! The course includes custom simulation cases based on real-life problems, and home tasks designed for you to directly apply the acquired knowledge, build your international expansion plan for your own business, identify your ideal customers profiles and generate leads.
Q7: How many participants are in each course?
A7: To ensure effective and personalized learning, the instructor-led course enrollment is limited to just 20 participants.
Q8: What will I achieve by the end of the course?
A8: By the end of the course, you will be able to systematically assess your company’s export readiness, strategically select target markets, formulate a robust expansion strategy, master various international business models, understand global customer behavior, identify and engage with potential international clients, conduct effective negotiations, and navigate cultural intricacies to ensure successful global expansion.